ABOUT THE AUTHOR
Among other assignments,Tom Gunn was Vice President, Marketing; Senior Vice President, Business Development. President, McDonnell Douglas Helicopter Company; and President, McDonnell Douglas International.
WHAT THEY ARE SAYING . . .
Gunn Sights is an insider's view of the no-holds-barred world of billion-dollar contracts
in the highly competitive international aerospace industry, where a single loss or win may affect
tens of thousands of lives, a company's future, and a nation's security. No one knows this world
of sharp elbows and sharp minds better than Tom Gunn. He turns the reader into a student
gladly seeking the insights of a master.
had the privilege of working with Tom Gunn during many of the
years that he so articulately describes in GUNN SIGHTS. For
those who are interested in real world business development and
Strategic marketing in aerospace this is the GOLD STANDARD
Tom Gunn has an incredibly interesting story to tell and he does so with humor and self-awareness. But this book does much more: It gives any aspiring executive, politician or salesman a road map to success with real world solutions to real world problems. It is a must read for people of any field that simply want to be the best.
Although this book focuses on domestic and international marketing strategies in military aerospace products using McDonnell Douglas and Boeing cases, it is very useful and relevant to general business strategy managers and also to MBA students. The book integrates all aspects of winning an international business contract, covering the areas of politics, business, production, engineering, cost estimates, financing and cultural sensitivity. MBA students will be fascinated by actual behind-the-scenes stories in dealing with foreign governments, business executives, and media representatives. It is real business practice in action in international business strategy cases.
The dos and don'ts, the doables and un-doables, the how-tos and how-not-tos,
all with a good sense of humor and of self. This is a great guide for practitioners
and rookies alike. A gun(n) slinger who shoots straight!
A book that gives the operators in the military services a better understanding of the interworkings of the acquisition process is well worth the read. Gunn Sights is a memoir, but more importantly it is the personal recollections of a man who spent his entire life in the military industrial complex starting as young lawyer on the staff of a US senator and culminating as a senior executive in a major aerospace company. The vignettes are informative, many times entertaining and always instructive.
-- Gen. Ronald R. Fogleman, USAF (Ret.), former Chief of Staff, U.S. Air Force
Whether you are a career military officer, a politician or a business executive, this book is a guide to getting things done. Tom Gunn's discipline and energy---keeping his mind in the game and eye on the ball---are stunning examples for all of us. I'm only glad that Tom and I met
a little later in our lives. . . I could not have lived up to his remarkable standards. YCSASOYA. Want to know what it means, read this book.
What they're saying about
"An insider's view of the no-holds-barred world of billion-dollar contracts."
"Real-world solutions to real-world problems."
"The gold standard."
"Behind-the-scenes stories in dealing
with foreign governments, business executives, and media representatives."
"The dos and don'ts, the doables and un-doables, the how-tos and how-not-tos."
"Stunning examples for all of us."
"Well worth the read."
To order a copy: http://www.usni.org/